1. Create a Facebook page as an artist who works in words: Yoko Ono, Bruce Nauman, Basho.
2. Post the artist’s works as status updates.
3. Collect the text from the ads that appear.
4. Create a Facebook page as the artist’s ads.
5. Post the ad texts as status updates.
6. Collect the text from the ads that appear.
7. Create a Facebook page as the ads’ ads.
8. Post the ad texts as status updates.
9. Repeat until the ads and statuses reach equilibrium.