Fans of Park Chan-wook, or of his classic thriller Joint Security Area, may remember the scene in which a North Korean soldier spits out a Choco Pie to declare his loyalty to his home country: rather than flee south, where he can get all the Choco Pies he wants, the soldier insists that he will wait until North Korea can produce the best Choco Pies in the world.
Choco Pies have long been a symbol of South Korean modernization: cheap, tasty, popular, utterly manufactured, completely divorced from any preexisting Korean tradition. Now South-Korean born artist (and Columbia alum) Jin Joo Chae has an exhibition at Julie Meneret Contemporary Art on the Lower East Side entitled The Choco Pie-ization of North Korea. Chae highlights the significance of the lowly Choco Pie in North Korea, where a single pie can fetch as much ast $10 on the black market in a country where the average monthly wage is $150.
I’m happy to see South Korean artists finding new ways to acknowledge and engage with North Korea. In this case, Chae focuses our attention on the marketization of North Korea, which often goes unnoticed beneath the news stories about Kim Jong Un and Dennis Rodman and nuclear weapons. I definitely plan to check out the show, and I hope you can too.